Challenge:

Boston Organics’ goal was to encourage local office managers to learn more about and eventually enroll in their Corporate Program, which offers regular deliveries of healthy, locally sourced produce and snacks.

Solution:

Office managers get stacks of mail every day— and they throw most of it away. I used a fun, conversational tone and examples of relatable struggles to capture my audience’s attention and show how the Boston Organics Corporate Program can make managers’ lives easier.